Professional Sports Marketer Joins Bobsleigh Canada Skeleton Board of Directors

July 28, 2010

—Reid Morrison re-elected as President, guiding organization through 2014 Olympics—


CALGARYWith its sights clearly set on adding new success stories to its growing repertoire of medal-winning performances, Bobsleigh Canada Skeleton welcomed additional firepower at the board level with the election of Calgary Stampeders’ vice-president of business development, Lee Genier.


Genier, whose brainchild program “Horsemen” created support for the Calgary Stampeders in the city’s business community, will play a critical role during his two-year term as director-at-large in helping Bobsleigh Canada Skeleton establish new relationships within corporate Canada.


The election of Genier came during Bobsleigh Canada Skeleton’s recent Annual General Meeting in Calgary, where Reid Morrison was also re-elected to another four-year term as president.


“You don’t own the international podium without accessing the tools and resources athletes need to win. To build on our growing success, it’s imperative that Bobsleigh Canada Skeleton build new and deeper relationships with corporate partners. The addition of Lee to our Board will bring increased leadership in this area,” said Morrison.


Since being elected as president of the Board of Directors in 2006, Morrison has successfully implemented his vision for creating an athlete-centered culture at Bobsleigh Canada Skeleton. And that vision has spelled success in the form of four Olympic medals, overall World Cup champions, and countless World Cup podium performances.


Off the track, successes by the organization under Morrison’s tenure included:

  • the hiring of chief executive officer, Don Wilson, in 2008;
  • overcoming nearly $350,000 of debt to a balanced budget;
  • hiring of a Canadian-made and developed, high-performance coaching staff that includes Olympic champions Duff Gibson and Pierre Lueders;
  • the creation of an Athlete Council, and appointment of two athletes to the Board of Directors; and
  • the realignment and retention of an experienced staff.


Also returning to the Board are Vancouver’s Bernie Asbell for his second four-year term as director-at-large, and Astrid Wolf for a two-year term as treasurer. Louis Poirier and Lisa Szaban join the Board as athlete representatives, while Brent Berezowski has two years remaining in his term as vice-president.


“Our athletes have shown the world that Canada’s bobsleigh and skeleton programs are a force to be reckoned with,” said Morrison. “As our athletes continue to build their experience and depth on the track, we are committed to building that same pursuit of excellence in the boardroom. Together, we can own the podium on the road to 2014.”


Bobsleigh Canada Skeleton is a non-profit organization and the national governing body for the sports of bobsleigh and skeleton in Canada. With the support of its valued corporate partners – VISA, Dow, Bombardier – along with the Government of Canada and Own the Podium, Bobsleigh Canada Skeleton develops Olympic and world champions. For more information on Bobsleigh Canada Skeleton, please visit us at on the Internet.


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