CALGARY—Fresh off its successful medal haul in Vancouver-Whistler 2010, Canada’s bobsleigh and skeleton athletes are inviting corporate Canada to join them on the track to 2014 with an exclusive season kick-off and fundraising event at Flames Central in Calgary, from 3-6 p.m. on October 15, 2010.
Modeled after the famed Calgary Stampede Chuckwagon Canvas Auction, Canada’s world-famous bobsleigh and skeleton athletes are providing corporate Canada with an opportunity to have their company logo on the sleds of the nation’s best athletes as the travel the globe on the World Cup circuit, which includes two stops in Canada including Whislter, B.C. and Calgary, two events in the United States along with visits to seven European cities and millions of international television viewers.
“A bobsleigh is a unique piece of sporting equipment, similar to a formula one race car, that can provide significant profile for a company to masses of people around the world,” said Don Wilson, chief executive officer, Bobsleigh Canada Skeleton, who added tickets to the auction will be sold to corporations and the general public who are 18 years of age and older. “This is a tremendous opportunity for a corporation to engage themselves in our medal-winning program, and in particular, with one of our athletes’ journey to the 2014 Games, while gaining enormous exposure to millions of international viewers both in North America and Europe.”
A variety of corporate ticket packages, which start at $100, will include access to the Sled Auction and VIP admission for companies to the Calgary-stop of the FIBT World Cup at Canada Olympic Park, December 2-4, 2010. Funds raised from the Sled Auction, which will be hosted by Olympic skeleton gold medallist and auctioneer Jon Montgomery, will help contribute to the financial push Canada’s bobsleigh and skeleton athletes require to slide onto the international podium.
“The success of any athlete depends largely on their ability to access financial resources,” said Lyndon Rush, pilot of Canada 1’s four-man Olympic bronze-medal winning bobsleigh squad. “I know we can deliver the return on the investment – the challenge is finding a creative way to get our sport and athletes on the radar of corporations across Canada. This auction presents a unique opportunity for my teammates and I to establish a close relationship with companies who can benefit from engaging themselves in our pursuit of excellence in sport, while providing the financial fuel for our drive to the podium.”
In addition to the logo positions on the sleds, a number of other unique items will also be up for grabs on the silent auction table and through door prizes, while guests have the chance to chat with Canada’s medal-winning athletes including Montgomery, Rush, Kaillie Humphries, Mellisa Hollingsworth, Helen Upperton and Shelley-Ann Brown.
For more information on the Sled Auction, please contact Chris Wilson by e-mail at firstname.lastname@example.org.
Bobsleigh CANADA Skeleton is the national governing body for the sports of bobsleigh and skeleton in Canada. With the support of its valued corporate partners - VISA, Dow Chemical, Adidas, Schenker Canada - along with the Government of Canada, Canadian Olympic Committee and Own the Podium, Bobsleigh CANADA Skeleton develops Olympic and world champions. Please visit us at www.bobsleighcanadaskeleton.ca